Events struggle to build hype and get funded, while investors and sponsors waste billions failing to identify and authentically align with the cultural phenomena that actually excite their audiences.

Event sponsorship is the bridge that connects these two challenges, and in a post-COVID live events boom has become a critical marketing channel for brands. The event sponsorship market is projected to double over the next six years, with a current TAM of $97.4B ($33.6B specifically for B2B event sponsorship).

But marketers looking to sponsor events face a number of significant challenges. For one, discovery: finding the right events to invest in is labour-intensive and often lacks a data-driven approach. Moreover, managing sponsorships and evaluating these opportunities, in order to understand the true value and impact of their sponsorship, is difficult.

The result of this is missed opportunities, poor event investments, and difficulty in demonstrating ROI to executive teams.

CoVent connects marketers and community leaders through a marketplace, leveraging proprietary data-driven technology and an industry-trusted matching algorithm to optimise ROI and foster impactful partnership.

By leveraging CoVent’s AI-powered marketplace and comprehensive event intelligence, both marketers and event organisers gain unparalleled insights into event potential.