In this Q&A with Startups Magazine, I discuss CoVent and how the startup is revolutionising event sponsorships. I also share my views on the ways leaders can create a company culture that embraces AI agents as teammates, and how my own experience working at Nokia Bell Labs and Blue Prism has influenced my approach to building AI products.

In this piece, I share some hard-earned lessons from building CoVent, an AI-powered marketplace for event sponsorships. From navigating the early challenges of product-market fit to understanding the cautious nature of the UK startup ecosystem, this is a look at what’s worked for us and what I wish I’d known when starting.

AI has revolutionized business operations through enhanced recommendations, demand forecasting, and pattern recognition in vast datasets. However, current AI models excel at identifying what is happening but struggle with understanding why it happens, leading to incomplete decision-making. Causal AI addresses this limitation by uncovering cause-and-effect relationships, providing deeper and more reliable insights for organizations.